Create an easy-to-follow path
Make it easy for users to navigate to what they’re looking for from your homepage. With the pathways your customers are likely to take through your website in mind, check to be sure visitors can find the information and links they’ll need to move from one part of your site to another.
For example, people often go to a restaurant’s website in search of their menu, hours, and information about reservations. So, restaurants should make all of this easy to get to from their homepage. Similarly, a nonprofit that frequently hosts events could feature a “save the date” button on their homepage, so that visitors who want to get involved always know what’s happening. Or if you have an e-commerce shoe business, you may want to make it simple for customers to find what they are shopping for—be it shoes for boots, sandals, or sneakers.
Aside from the content featured on your homepage, a centrally located navigation menu with links to all areas of your website will make it simple for people to find their way around quickly.