Marketing & Great Sales Dates to Remember…
Below is a full list of great sales dates and target audiences to put on your calendar in January so you can strategize ways to attract your buyers:
(TIP: Three of the biggest blowout shopping days are Black Friday, Labor Day and Memorial Day. Memorial Day is in May ~ Source: Nerdwallet).
Five Marketing Activities
Continue pushing your “Valentine Day Sales!” Wrap up any Winter Clearance sales you are offering and start your product/service mentions for March. There aren’t any major holidays during March but that doesn’t stop buyers shopping habits. Be prepared, create your written content for your deals now. Try these 5 Marketing Activities:
BONUS: Ask your 2021 customers and supporters for feedback – use their insight to grow then show your customers you’re their best listener.
January 1: New Years Day – Everyone, Global
Target audience: Everyone, Global, Realtors, Business Owners, Gym Owners/Trainers, Financial Advisors, Car Dealers, Bankers, Planners, Event Planners, Strategist, Employees
January 2: National Science Fiction Day
Target audience: Sci-Fi Lovers, Science Specialist, Content Creators, Comic Book Creators & Lovers, Historians, Literary Lovers, Isaac Asimov Day, #sciencefictionday
January 3: National Chocolate Covered Cherry Day
Target Audience: Restaurants, Bakery, Desserts Distributors, Grocery Stores, Farmers, Air BnB, Hotels, Snack Distributors, Corner Store, Dental Hygienist, Lifestyle
January 4: National Trivia Day
Target Audience: Entrepreneurs, Event Planners, Board Game Enthusiast, Shoppers, Marketing Consultants, Business Owners, Sports Marketers, Journalist, Writers, Family
Target audience: Everyone, Italian Markets, Restaurants, Bars, Travelers, Event Planners, Lifestyle
January 5: National Screenwriters Day
Target audience: Script writers, Film Academies, Actors, News anchors, Youtube channel creators, editors, Image and Media Consultants, Broadcasting companies, journalist, podcast creators
January 6: National Technology Day
Target Audience: Web Developers, website administrators/owners, website coordinators/publishers, IT professionals, Technologist, Hosting Companies, CTE, Developers, Software and Hardware Engineers
January 7: National Bobblehead Day
Target audience: Everyone, Toy Developers, Collectors, Toy Distribution Companies, Wholesalers, Children, Fast Food Restaurant Chains, Vendors
January 9: National Balloon Ascension Day
Target audience: Everyone, Historians, Board Game Players, Board Game Creators, Chess Players, Chess Championship Coordinators, Event Planners, Strategists.
Target Audience: Everyone, Law Enforcements, Peditriants, Community Organizers, Neighborhood Watch, Block Captains, Event Planners
January 10: National Clean Off Your Desk Day – Second Monday in January
Target audience: Everyone, Managers, Leadership Board, Decision Makers, Entrepreneurs, Professional Organizers, Employees, Teachers, Professors, Students, Parents, News Anchors, Lifestyle, Home owners, Retailers
Target audience: Everyone, Home owners, renters, commercial & residential property managers, Financial Consultants, Bankers, Savings Specialist, Stocks Investors, Math Specialist, Tax Consultants, Business Advisors, Entrepreneurs, Sells Specialist, Energy Companies.
January 11: Shop for Travel Day – Second Tuesday in January
Target audience: Everyone, Store Owners, Suitcase/Luggage Bag Designers, Travel Agents, Airports, Resorts, Online financial firms, Creditors, Wedding Planners, College Students, Retirees, Business Advisors
January 12: National Pharmacist Day
Target audience: Target audience: Pharmacies, Doctors, Medical Research Professionals, Home Care and Healthcare Agencies, Hospice Care Centers, Licensed Health and Prescription Insurance Providers
January 13: National Rubber Ducky Day
Target audience: Everyone, Children, Strategist, Parents, Teachers, Educators, Therapist, Toy distributors, wholesalers, childcare centers
Target Audience: Everyone, Entrepreneurs, Artist, Content Creators, Marketing and Business Consultants, Community Organizers, Toy Stores, Teachers, Childcare Centers, Parents, Dentist, Doctors, Psychologist
January 14: National Dress Up Your Pet Day
Target audience: Pet owners, Pet Stores, Seamstress, Veterinarian Centers, Pet Clothing Seamstress, Dog walkers/sitters, Organizers, Lifestyle
January 15: National Use Your Gift Card Day – Third Saturday in January
Target audience: Everyone, Gift givers and receivers, store owners, online purchasers, financial institutions
Target audience: Ice Cream Lovers, Strawberry enjoyers, Grocery stores, Corner stores, Ice Cream Parlors, Ice Cream Trucks, Wholesale providers, farmers
January 16: National Religious Freedom Day
Target audience: Everyone, Churches, Masjids/Mosque, Religious Organizations, Non-Profit Agencies, Charity Organizations, Interns, Students Organizations
January 17: Martin Luther King Jr. Day – Third Monday in January
Target audience: Everyone, African Americans, Americans, Empowerment Specialist, Equal Rights Groups, Historians, Public Relations, Lifestyle, Writers, Poetry Lovers, Publisher, Journalist, Event Coordinators, Educators, Students, Everyone.
January 18: National Winnie The Pooh Day
Audience: Entrepreneurs, Store Owners, Nostalgia lovers, Character Developers, Artist, Fan Artist, Content Creators, Children, Online shop, Publication Designers, Wholesale Distribution Companies
Target Audience: Everyone, Writers, Journalist, Content Creators, website publishers, Authors, Teachers, Students, Communication Liaisons, Magazine Editors, Lifestyle
January 19: National Popcorn Day
Target audience: Everyone, Movie Lovers, Movie theaters, Script Writing Groups, Promotion representatives, Youtube Channel Creators, Media Consultants, Event Coordinators
January 20: Get to Know Your Customers Day – Third Thursday of Each Quarter
Target audience: Entrepreneurs, Business Owners, Store Owners, Online Store Owners, Content Creators, Social Media Managers, Marketing Consultants, Everyone, Organizations
January 21: National Hugging Day
Target audience: (COVID SAFE) Everyone, Parents, Children, Therapist, Therapy Centers
January 22: Celebration of Life Day
Target audience: Everyone, Therapist, Advocates, Lovers, Elders, Storytellers, Churches, Masjids/Mosque, Religious Organizations
January 23: National Handwriting Day
Target audience: Everyone, Parents, Childcare Providers, Teachers, Students, School Supply Distributors, Book Publishers, Tutors
January 24: National Compliment Day
Target audience: Everyone, Advocacy Groups, Counselors, Self-Esteem Coordinators, Parents, Children, Anti-Bully Organizations, Therapist, Lifestyle
January 25: Plan for Vacation Day – Last Tuesday in January
Target Audience: Travel Agents, Airports, Resorts, Online financial firms, Creditors, Wedding Planners, College Students, Retirees, Business Advisors
January 26: Library Shelfie Day – Fourth Wednesday in January
Target audience: Everyone, Librarians, Book Stores, Book Lovers, Authors, Content Creators, Publishers, Book Sellers, Journalist
January 27: National Chocolate Cake Day
Target audience: Everyone, Restaurants, Bakery, Desserts, Bed and Breakfast, Hotels, Chocolate Lovers, Event Planners, Lifestyle
January 28: Data Privacy Day
Target audience: SSL Certificate Providers, Hosting Companies, iOS and Android Developers, STEM lovers, iT Professionals, Software System Developers, Protection Software distribution companies
January 29: National Puzzle Day
Target audience; Everyone, Publishers, Toy Developers, Store Owners, Artist, Children, Adults, Senior Centers, Autism Support Groups, Health Professionals, Neurologist
TVs.: Super Bowl is one of the trending time for TVs sales. Super Bowl LVI falls on Feb. 13, so if your a business owner offer a deal of TVs over a certain size. As a consumer, check out the sales at your favorite electronics store during the last couple weeks of January.
Lead qualification is the process of determining whether or not a lead is worth pursuing. Sales reps use the BANT framework to qualify leads regarding long term customer.
Do you score your leads?
A sales process refers to the concrete steps and actions a sales rep goes through to make a sale. These are repeatable steps to convert a prospect into a loyal customer. Automation is a great tool for sales.
Tell us your sales process!
Common customer pain points include spending too much on a solution, wasting time when buying, experiencing a bad selling process, and not getting enough post sale support.
Ready to analyze your pain points?
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